Updates

One of the most powerful ways to grab attention with your printed pieces is to finish them with specialty techniques that add texture, shine, or dimension. Of course, some methods are more [...]

When designing your next print project, achieving the best results requires attention to detail and understanding how to prepare your designs for print. Whether you’re working on a business [...]

One way to make a strong impression with printed material is by incorporating embellishments like specialized coatings, textured finishes, and custom die cuts. While these enhancements are not [...]

The demand for recycled paper products continues to grow, but not all recycled paper is the same. For example, when you spec paper with 40% recycled content, it might be 30% post-consumer waste [...]

When you are promoting your products and your brand, every detail matters, including the choice of paper stock for your postcards, direct mailers, and marketing collateral. Premium paper stock [...]

Are you planning an event? To maximize attendance, you need a comprehensive multichannel strategy incorporating various marketing tools. Let’s look at seven “must-have” elements to make your next [...]

Have you ever wondered why certain brands instantly catch your eye and remain etched in your memory? One reason is their consistent and reproducible use of brand colors. Think Coca-Cola Red, [...]

Like peanut butter and jelly. Like superheroes Batman and Robin. Print and digital marketing channels are both strong and effective on their own. Yet, they also work better together. Why? Any [...]

We all know that personalization drives results, but what do consumers really want? And does personalization impact all consumers equally? According to InfoTrends, consumers respond strongly to [...]

When designing any printed piece, it’s essential to think about the aesthetics of color. But did you know that color can have very practical benefits, too? Here are some crucial ways that color [...]