Updates

Paper is more than just a surface for printing. It has its own character. It can evoke warmth or coolness, brightness or subtlety, and feel earthy or extravagant. Let’s explore some essential [...]

Sure, the volume of direct mail may be declining, but its importance is not. Direct mail plays a unique role in the marketing world and is something digital channels cannot replicate. Let’s look [...]

When we’ve done something often, it’s easy to think, “I’ve got this,” but familiarity can breed mistakes. Preparing your next print project is no different. While [...]

When you look at any printed material, what catches your attention first? Often, it’s the bullet points. These concise and impactful lists naturally draw the eye, making them a key element [...]

One of the most powerful ways to grab attention with your printed pieces is to finish them with specialty techniques that add texture, shine, or dimension. Of course, some methods are more [...]

When designing your next print project, achieving the best results requires attention to detail and understanding how to prepare your designs for print. Whether you’re working on a business [...]

One way to make a strong impression with printed material is by incorporating embellishments like specialized coatings, textured finishes, and custom die cuts. While these enhancements are not [...]

The demand for recycled paper products continues to grow, but not all recycled paper is the same. For example, when you spec paper with 40% recycled content, it might be 30% post-consumer waste [...]

When you are promoting your products and your brand, every detail matters, including the choice of paper stock for your postcards, direct mailers, and marketing collateral. Premium paper stock [...]

Are you planning an event? To maximize attendance, you need a comprehensive multichannel strategy incorporating various marketing tools. Let’s look at seven “must-have” elements to make your next [...]